Meet Lulu
Hey there!
I’m Ligia Babici, aka Lulu, the creative mind, camera-wielding wizard, nature lover and snack enthusiast behind Lulu’s Atelier.
I create bold, strategic, and scroll-stopping visuals for brands that want more than just “pretty pictures.” Whether it’s food, beverage, wellness, or another product that deserves the spotlight, I make sure it looks as good as it is—because let’s be real, aesthetics sell, and your brand deserves visuals that do something, not just stand there looking pretty. I help brands ditch boring, lifeless product shots and get visuals that make customers think, Wow, I need that in my life. Immediately.
I have a deep passion for holistic living, natural products, and better-for-you alternatives. The way a product is made, what’s in it, and how it supports wellbeing matters, and I love working with brands that share that belief. Whether it’s a clean-label beverage, skincare infused with botanicals, or thoughtfully sourced ingredients, I capture the essence of what makes your product not just beautiful, but beneficial.
What makes me different?
✨ Branding and marketing, baked in
Your photos don’t just match your brand — they strengthen it. Each image feels cohesive, elevated, and unmistakably you. No generic or stock-photo energy, just visuals that bring your vision to life and keep customers coming back.
✨ Every detail, deliberate
Nothing in your shoot is rushed, overlooked, or left to chance. From planning to post-production, every element is designed with precision so your final gallery looks polished, consistent, and effortless.
✨ Not just pretty pictures. Strategic ones
Your visuals should do more than look good. They should tell your story, connect with your audience, and drive real results. Every shot is intentional, designed to stop the scroll and spark desire.
Drinks fizz brighter. Snacks look crave-worthy. Skincare glows like it should. Years of experience in food, beverage, and wellness industries translate into visuals that make people need your product in their lives.
✨ Industry insight that sells
✨ A process that feels as good as it looks
Clear communication, organized timelines, and zero chaos. The experience is structured yet seamless, leaving you free to focus on your business while your visuals come to life — stress-free and on schedule.
A global perspective & a sharp eye for detail
Born in Romania, raised in Spain, and having lived in New Zealand, California, and now Portland OR, I bring a global perspective to my work. Every culture has its own unique visual language, and I love blending inspiration from different places into my creative approach.
When I’m not behind the camera, you’ll find me hiking, tending to my garden or doing arts and crafts (I have way too many hobbies, you'd get bored if I listed them here!). I have a soft spot for anything that grows. Nature constantly inspires my work, from organic textures to the way light and shadow interact to create depth and dimension.
